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LaRue Rocha

LaRue Rocha

Registered Representative

Raised in Eureka, California and having a love for the ocean, LaRue, majored in Oceanography but realized soon that he was wanting to become self-employed and had a love for helping people so the insurance and investment world is where he landed!   Starting off his career with Northwestern Mutual Life in 1977 and became the leading producer for the company in his first year!  After spending 9 years with Northwestern Mutual, LaRue joined Transamerica Financial Services and spent another 10 years with them.  Then found a small boutique Dealer Dealer named Brecek & Young.  After Brecek & Young was absorbed by Securities America, Inc.  In, 1983, is when LaRue relocated to Redding, CA where he now resides and has his office.


LaRue's main concern is helping one client at a time with personal planning and coaching them to reach their goals and objectives.  He specializes primarily in retirement planning since that is the most crucial time for most people!   His Christian values are evident when always putting the client's needs first and foremost.  LaRue is an avid reader of periodicals and financial news thus bringing a plethora of information to the table for the client to consider before making a decision.


He has been actively involved with the Redding Chamber of Commerce as a member and the Shasta County Chamber of Commerce.   He has served on the Shasta College Business Advisory Group,

Shasta County Animal Sanctuary, and Founder and President of the Northern Business Associates which was started in 1985.

 My goal is:

 "To develop and implement strategies which promote business success and personal financial confidence for business owners and their employees as well as individuals


BRANCH OFFICE: 448 Redcliff Drive, Suite 213, Redding, CA 96002